PART 1 of 4
Hello IndieGoGo Supporters,
As technology developers we have the advantage of seeing the fruits of our
labor on a day-by-day basis in what has been a protracted journey. This
letter is our way of sharing our recent progress with you and also to begin to
make amends for our past shortcomings in communications.
It's plain and clear: WE SCREWED UP and underestimated the effort. In this miscalculation, we missed our original deadlines to send you
product. Compounding this: we have done a really bad job of keeping
you up to date. We are truly sorry and are presently addressing all the
open issues.
First
Regarding
communications: our updates will become more regular as we now approach the
actual release of the product.
Mu Optics has as its mandate: to provide simple and logical thermal imagining
technology to the consumer market. We do this not via the traditional
approach, but by marrying thermal imaging with smart devices. By
leveraging devices that have real processing power and great user
interfaces: we are able to lower the price while making its use both very
simple and tremendously flexible. As you might expect: in order to
do this, we have had to create a whole new approach to the technology.
As with any pioneering effort: early missteps, while disappointing to us all, have shone a light on better paths. Indeed: our imager today is far more robust than when we first embarked on this journey. We have also had had experiences where vendors supplied parts that simply did not live up to our expectations, or were unable to deliver their product in volume. This was both unacceptable and time consuming. As you know, the size of a market is driven by two principle factors: pricing and demand. When the former drops the latter climbs, and it is volume pricing and our belief that this kind of device can have a useful place in every toolbox that makes this product viable in the consumer space.
With these teething pains predominantly behind us we understand that gain comes only with pain and these issues forced us to fundamentally rethink how we provide a superior product at a competitive price. We've made many, many changes including bringing in critical new resource partners who are seasoned tech implementers.